We sent each nominee a personalized invite like only Bud Light could.
We ran spots on Twitch.tv to open the voting for the program.
For their introduction to the world at E3, we put the Bud Light All Stars up in a house and gave them transpo befitting any champion.
During the season we worked with Machinma to develop a content series that allowed fans to get to know more about our All Stars.
To wrap the whole thing up we threw a huge get down at TwitchCon, hosted by sportscaster Kristen Leahy and shoutcaster Chris Puckett, featuring avid celeb gamers Snoop, Shaq, Greg Jennings, and Adrienne Curry. To cap off the event, we held a ceremony where each All Star received their championship ring.
