Click here for a downloadable resume.
ZipRecruiter / April 2022 - October 2024
Vice President, Creative
- Oversaw a 15-member in-house creative group, guiding strategy and creative efforts for marketing, MARCOM, and sales materials targeting Jobseekers, SMB, and Enterprise clients, across TV, audio, digital, and social platforms
- Managed all creative work responsible for unaided brand awareness increase from 14% to 30%, as well as aided awareness growth to over 80%
- Led comprehensive corporate rebrand, beginning in Q1 ’23 taking only 8m, resulting in +65% year-over-year organic job seeker traffic growth in Q1’24
- Directed job seeker creative that in Q2 ’24 grew total ZipRecruiter web traffic in the U.S. by 22% year-over-year, at least 12 percentage points more than any competitor
- Initiated brand’s first ever multi-city OOH brand campaign in Chicago and Charlotte metro areas
- Controlled all partnership creative with Marvel, Star Wars, Mr. Beast, CNN, Apple TV, and Paramount brands
Publicis Groupe / November 2017 – October 2020
Executive Vice President, Executive Creative Director
- Seattle office creative lead with over $70M in billings and 125 employees, including 25 creatives, across agency clients:
T-Mobile Wireless National Brand Advertising
Metro Prepaid Wireless National Brand Advertising
Aflac National Brand Advertising
Special Olympics
KEXP Radio
New Business
- Guided T-Mobile MarCom through 2Y $43B Sprint merger in 2020, creating the 3rd largest US wireless carrier, resulting in an astounding 52% YOY increase in US annual revenue and 68% YOY increase in EBITDA, with one of the company’s lowest churn rates in almost 10 years
- Established customizable, dynamic digital advertising system for T-Mobile including strategic parameter creation, creative master development, and system maintenance
- As incumbent, retained $10M Aflac SOW through pitch process - 6 months post-pitch added $3M social media project work to scope
- Led successful 6 month $30M Metro Wireless Brand pitch including all integrated media - terrestrial/online video, radio, social, and experiential
LeadDog Marketing / July 2016 - May 2017
Executive Creative Director
- Agency creative department lead, with 16 creatives, for clients including:
Audi (Sport and Lifestyle Experiential Marketing)
Adidas/Reebok
Coca Cola (Smartwater/Vitamin Water)
REI Outdoor
Krave Beef Jerky
- Led successful new business pitches for
Ben & Jerry's
Coca Cola Teens Project
WME/IMG / Nov 2015 - July 2016
Executive Creative Director, Marketing and Brand Solutions - Freelance
- Co-led NY creative group with 12 creatives for Anheuser Busch INBEV (Budweiser/Bud Light) with over $12M in billings across 7 sports properties including:
Major League Baseball
National Football League
National Basketball Association
2016 Olympics
UFC
eSports
Professional Bull Riders
- Developed and led execution of $6M Bud Light All Stars (BLAST) eSports program including:
influencer/gamer discovery and contract negotiation
creative/content ideation, development of program marketing including Twitch content partnership and integration, online content series following All Stars through a 9-month season, on-stage live content at TwitchCon featuring avid celebrity gamers Shaq, Snoop Dogg, Greg Jennings and Adriene Curry.
EP+Co / Jan 2011 - Nov 2015
Senior Vice President, Executive Creative Director
- Led entire Verizon Wireless creative group, across New York and Greenville SC offices, with 34 creatives, over $50M in billings, covering 6 lines of business including:
Verizon Wireless retail advertising
Verizon Wireless B2B retail advertising
4 Regional Verizon Wireless Retail Marketing groups
National and Regional Verizon Wireless Sponsorships Experiential/Activation
National and Regional Verizon Wireless/Fios Social including Facebook, Instagram, Pinterest, and Periscope
Verizon Fios in-store/POP
Vice President, Creative Director
- Led Verizon Wireless Retail creative group
- Worked across agency accounts including:
Verizon
Denny’s
Bojangles
Advance America
Samasource
National Humane Society
- My partner and I created the work that won the Denny's account
Some of the other agencies I’ve worked for:
• Hill Holliday / NY • McCann Erickson / NY-Seattle • Deutsch / NY • Chiat Day / LA
Some of the Global and National accounts I’ve touched:
• Verizon • Metro by T-Mobile • T-Mobile • Microsoft Xbox • Ikea • MasterCard • Audi • Adidas/Reebok • Budweiser/Bud Light • Coke • Denny’s • Smartwater/Vitamin Water • Burger King • Bojangles • Ben & Jerry's • Aflac • Advance America • Tanqueray • Snapple • AOL • Wolfgang Puck • Washington Mutual • American Family Publishers • Washington State Apple Commission • Intrawest Ski Corp • British Knights (Yup, THE British Knights) • Special Olympics
Some of the International recognition my work has received:
• Cannes • One Show • Clios • Addys • Effies • Obies • Print Design Annual • NY Festivals • US Ad Review • ProMax • Seattle Show • Jay Chiat Strategic Excellence Award